Our Work
Comstock
Comstock Companies, a leading asset manager, developer, and operator of mixed-use and transit-oriented properties in the Washington, D.C. region, sought to elevate its brand perception and influence within the industry.
With a focus on enhancing its public relations efforts, thought leadership initiatives, and awards recognition, Comstock Companies engaged BVC as a trusted partner to achieve these objectives.
Strategy:
BVC implemented a tailored approach to enhance the company’s visibility and credibility:
- Acted as a trusted advisor, coordinating ongoing press needs to prioritize maximum impact and relevance.
- Curated and managed thought leadership opportunities for Comstock’s leadership to enhance credibility within the industry, securing placements in esteemed publications such as the Washington Business Journal Book of Lists and relevant industry awards.
- Crafted compelling press releases to effectively communicate transactional leasing milestones to media and target audiences, ensuring adherence to industry standards and integrating impactful storytelling.
- Cultivated and maintained relationships with journalists, editors, and influencers to bolster media outreach efforts and enhance Comstock’s press coverage.
- Coordinated sponsorship opportunities for industry-relevant events, from identifying suitable opportunities to negotiating terms and ensuring successful execution.
- Managed Comstock’s press list, diligently curating and updating contacts for press distributions and invitations, while providing strategic recommendations to maximize outreach effectiveness.
Results:
BVC’s strategic approach and dedicated efforts yielded significant results for Comstock Companies:
- Through their partnership with BVC, Comstock Companies successfully enhanced their brand presence, credibility, and influence within the industry, achieving their public relations and thought leadership objectives with tangible results.
“Teaming up with Melanie and having her as part of the Comstock team has truly elevated our goals as it relates to public relations, awards, speech writing and thought leadership strategy. I appreciate her dedicated attention to detail and superior writing skills. Working with her has not only streamlined our processes but also expanded Comstock’s influence.”
– Chris Clemente, CEO of Comstock Companies