Crescent at Chevy Chase

Our Work

Crescent at Chevy Chase, a luxury apartment home community in Chevy Chase, MD, developed and managed by Landmark Realty, had a need to drive awareness, generate interest, and lease apartment homes upon the completion of construction.

With the need to create and execute a robust marketing lease-up strategy, they turned to BVC for support.

Strategy:

BVC stepped in as a trusted extension of the Crescent at Chevy Chase team, providing comprehensive marketing consulting services. The strategy encompassed:

Crafting and executing a digital marketing strategy tailored to the unique needs of the luxury apartment market.
Managing social media platforms to engage with the target audience effectively.
Creating short-form social content to capture attention and drive engagement.
Orchestrating email marketing blasts and nurturing email lists to maintain ongoing communication with potential tenants.
Consulting on website content to ensure alignment with marketing objectives.
Managing events, including a successful grand opening attended by over 200 individuals, including notable public figures like Congressman Jamie Raskin.
Providing detailed reporting and aligning ongoing strategies with client goals.

Results:

BVC’s strategic approach yielded impressive results:

The grand opening event, attended by local elected officials and 200+ community members, marked a significant milestone for Crescent at Chevy Chase, showcasing the completion of a 15-year project and generating widespread recognition.
Within just 12 weeks, Crescent at Chevy Chase achieved over 50% leased status, a testament to the effectiveness of the marketing strategies implemented.
The ongoing efforts led to sustained interest, awareness, and continued bookings for tours of the community, solidifying Crescent at Chevy Chase’s position in the local market.

“Bringing Melanie and her team on board as our marketing consultant has proven to be a game-changer for our company. Her blend of expertise, boundless energy, and meticulous attention to detail has elevated every aspect of our operations. Working with her has undeniably propelled us toward greater success.”

– Rob Bindeman, President, Landmark Realty DMV

Through collaborative efforts and a tailored marketing approach, BVC played a pivotal role in driving success for Crescent at Chevy Chase, elevating their brand presence and achieving remarkable leasing results in a competitive market.