Our Work
Hotworx
HOTWORX Bethesda, offers a distinctive fitness experience for individuals of all fitness levels.
Seeking to raise awareness, educate the community about the infrared difference, core offerings, increase membership, and establish itself as a premier fitness destination in Bethesda, MD, HOTWORX partnered with BVC.
Strategy:
BVC adopted a comprehensive approach to fulfill HOTWORX Bethesda’s objectives:
- Creation of Ongoing Social Media Content: Crafting engaging content to showcase HOTWORX’s unique fitness experience, infrared benefits and attract potential members.
- Paid Social Strategy: Implementing a holistic social media strategy combining organic content with targeted paid advertising to reach a broader audience.
- Paid Search and SEO: Enhancing online visibility and driving website traffic through strategic paid search and search engine optimization (SEO) tactics.
- B2B Local Business Events and Collaboration: Initiating partnerships with local businesses to host events and collaborative ventures, fostering community engagement and expanding HOTWORX’s reach.
- Grand Opening Celebration: Organizing a grand opening celebration to create excitement and generate buzz, drawing local residents and influencers to experience HOTWORX firsthand.
Results:
- Increased Brand Recognition: BV Consulting’s strategic approach contributed to heightened brand awareness and recognition within the Bethesda community.
- Enhanced Digital Presence: Leveraging social media and digital strategies, HOTWORX Bethesda saw a notable increase in online engagement and website traffic.
- Membership Growth: The implementation of targeted marketing initiatives resulted in a substantial rise in membership sign-ups, demonstrating the effectiveness of the marketing efforts.
“When it comes to marketing, managing social media and digital strategy, BV Consulting is amazing! They are very knowledgeable, responsive and take pride in their contributions. Their talents are invaluable to the success of any small business.”
– Maribel Ponist, Owner, HOTWORX Bethesda
Through collaborative efforts and strategic marketing initiatives, BV Consulting played a crucial role in driving awareness, increasing membership, and establishing HOTWORX Bethesda as a premier fitness destination in Bethesda, MD.